Penn State Industries / Catalog cover
Beauty, Earned.
From raw material to something personal.
The idea
Let the material
tell the story.
A raw wood blank and a finished pen share the frame. The pairing makes the maker’s transformation visible, giving the product a story rooted in craftsmanship.
My role
From the first idea
to the final cover.
I developed the concept, selected the pen and woods, styled and directed the shoot, created the final layout, and provided retouching direction.
The choices behind the cover
01
Material selection
The pen and wood choices connect the starting material with the finished piece.
02
Styling & direction
A pared-back arrangement gives the material, silhouette, and finish room to be seen.
03
Layout & retouching
Typography, spacing, and retouching direction bring the photograph and cover message together.