Penn State Industries / Catalog design
On the page.
Product stories with the details in reach.
The design task
Make room for
the product and the detail.
Catalog pages need to introduce the product and help readers find the information they need. Photography, descriptions, specifications, and pricing each have a clear place in the layout.
My role
Design through production.
I develop catalog layouts and design standards for typography, pricing hierarchy, imagery, and promotional treatments across formats, carrying the work through production.
Two formats.
A consistent approach.
Type, spacing, and the arrangement of product information adapt to the available page area.