Church & Dwight / Arm & Hammer Commercial
A familiar brand.
A commercial audience.
Catalogs, advertising, and sales materials for Arm & Hammer’s commercial business.
Arm & Hammer Commercial
A familiar brand.
Many ways to show up.
Design for commercial audiences across catalogs, advertising, and promotional materials.
The relationship
Built over years
of working together.
I sustained a 17-year direct freelance relationship with Church & Dwight, creating B2B sales materials, catalogs, advertising, digital content, and trade-show graphics for Arm & Hammer’s commercial business.
My role
Design, layout,
and production.
I worked with established brand assets and product information to create materials for sales teams, commercial customers, and trade shows.
A continuing
catalog relationship.
Selected editions show the work across several years, from cover design to the organization of product families and ordering information.
Make the range
easy to navigate.
Product imagery, descriptions, and ordering details share a repeatable layout, with clear distinctions between product categories.
From catalog
to promotion.
A print advertisement brings together featured products, pricing, and a clear promotional message for a commercial audience.