David’s Italian Market / Brand identity
From the menu
to the storefront.
A visual identity carried through the everyday materials of an Italian market.
The identity
A consistent look
for a neighborhood market.
I designed the visual identity and applied it to menus, business cards, promotional materials, and signage. The dark nameplate, warm neutral palette, and botanical details connect the pieces.
My role
Identity and
applied design.
I developed the logo and supporting visual elements, then carried them into the materials customers see in the shop and on the street.
Everyday information.
A shared identity.
Menu items, prices, and changing specials sit within the same typographic structure, with the nameplate and decorative elements tying the pieces together.
Out on the street.
The identity extends to a vertical storefront banner, with the market name and food offerings arranged for a different viewing distance.